WE EXIST TO sHAPE THE FUTURE

the stories we believe shape the systems we live in

We integrate strategy, engagement, intelligence and technology to achieve future-critical outcomes for our partners and clients.

We blend strategy, systems thinking, and cultural intelligence to move culture - not just measure it.

We blend strategy, systems thinking, and cultural intelligence to move culture - not just measure it.

Sentiment Advisory

From cultural impact to civic engagement, we help critical ideas resonate and rise-online and on the ground

Holly Rankin

Executive Director + Cofounder

Grace McBride

Managing Director

Rochelle Rudd

Senior Account Director

Christie Wilson

Marketing and Communication Director

Anna Reed

Director of Policy and Government Affairs

Jessie Lindner

Business Manager

Bianca Jarvis

Senior Designer

Kayla Jarvis

Culture and Content Specialist

NEWS

ABC Radio National

September 30, 2025

Australian artists call to scrap AI data mining proposal

The Saturday Paper

How to integrate communities to improve flood response

Crikey

Don’t panic! But there’s young women with phones in Parliament! And it creates a better politics

The Guardian

October 11, 2023

Change is slow, but once in a while there is a tipping point. The voice is one of those moments.