Privacy Policy

Last updated: 18 August 2026

About this policy

This Privacy Policy explains how Sentiment Group (“Sentiment”, “Sentiment Agency”, “Sentiment Advisory”, “Sentiment Foundation”, “we”, “us” or “our”) collects, uses, stores and discloses personal information.

We are committed to handling personal information responsibly and, where applicable, in accordance with the Privacy Act 1988 (Cth) and the Australian Privacy Principles.

Information we collect

The personal information we collect may include:

• your name, role, organisation and contact details;
• information contained in enquiries, correspondence or feedback;
• information relating to our clients, suppliers, partners and prospective employees;
• information you provide when engaging us or using our website; and
• technical information such as your IP address, browser, device and website usage data.

We do not seek to collect sensitive information. Where sensitive information is reasonably necessary for our work, we will collect and handle it with your consent or as otherwise permitted by law.

How we collect information

We may collect personal information:

• directly from you, including through our website, email, telephone conversations, meetings or events;
• through our work with clients and project partners;
• from referrals, publicly available sources or professional networks; and
• automatically when you use our website, including through cookies and analytics technologies.

Where practical, you may contact us anonymously or using a pseudonym. However, we may need certain information to respond to your enquiry or provide our services.

How we use personal information

We may use personal information to:

• respond to enquiries and communicate with you;
• develop proposals and provide our services;
• manage client, supplier and professional relationships;
• operate, secure and improve our website and services;
• share relevant news, insights or invitations, where permitted;
• assess employment or contracting applications;
• meet our administrative, legal and regulatory obligations; and
• protect our rights, systems and people.

You can opt out of marketing communications at any time by contacting us.

When we disclose personal information

We may disclose personal information to:

• our employees, contractors and related entities;
• clients, collaborators or project partners where necessary for our work;
• service providers supporting our website, communications, analytics, data storage and business operations;
• professional advisers, including lawyers and accountants; and
• government agencies, regulators or other parties where required or authorised by law.

We do not sell personal information.

Cookies and website analytics

Our website may use cookies and similar technologies to understand how visitors use the site, improve its performance and support our communications.

You can adjust your browser settings to block or delete cookies, although doing so may affect some website functionality.

Overseas disclosure

Some of our technology and service providers may process or store personal information outside Australia, including in the United States and other countries in which their data centres operate.

Where required, we take reasonable steps to ensure overseas recipients handle personal information appropriately and consistently with applicable Australian privacy requirements.

Security and retention

We take reasonable administrative, technical and organisational measures to protect personal information from misuse, interference, loss and unauthorised access, modification or disclosure.

We retain personal information only for as long as reasonably necessary for the purposes described in this policy or as required by law. When information is no longer required, we take reasonable steps to securely destroy or de-identify it.

Accessing or correcting your information

You may request access to the personal information we hold about you or ask us to correct information that is inaccurate, incomplete or out of date.

To make a request, contact our Privacy Officer using the details below. We may need to verify your identity before responding.

Privacy concerns and complaints

If you have a question or concern about how we have handled your personal information, please contact our Privacy Officer. We will review your concern and aim to respond within a reasonable period.

If you are not satisfied with our response, you may contact the Office of the Australian Information Commissioner.

Third-party websites

Our website may contain links to third-party websites. We are not responsible for the privacy practices or content of those websites, and we encourage you to review their privacy policies.

Changes to this policy

We may update this Privacy Policy periodically to reflect changes to our practices, services or legal obligations. The latest version will be published on our website.

Contact us

Sentiment Group
Email: admin@sentiment.group